To test this hypothesis, the researchers developed a test in which 39 participants were invited to squeeze their fists tightly in exchange for a payment proportional to the length of time during which they were able to perform this feat.
The researchers used two brain imaging techniques to record the participants’ brain activity during the test, one to precisely pinpoint the signal and the other to show how it changed over time.
Their results show that the brain signal they were seeking corresponds to activity in a particular region of the brain, the insula posterior, which incidentally is also involved in the perception of pain. This signal accumulated when an effort was being made, and did so as fast as the strength used increased, dispersing during rest periods, and operating at a speed proportional to the monetary stakes involved. Furthermore, the prospect of making money from the activity enabled the subjects to exert themselves to the limit of their strength, i.e. to raise the fatigue threshold at which the brain triggers a rest break.
The way in which people make decisions can sometimes seem reckless or even totally irrational. One explanation for this behavior is that humans tend to prefer information that confirms their beliefs and overlook that which contradicts them. This is a phenomenon called ...