Founded in 1964, the French National Institute of Health and Medical research (Inserm) is a public science and technology institute, jointly supervised by the French Ministry of National Education, Higher Education and Research and the Ministry of Social Affairs, Health and women’s Rights. Inserm is the only French public research institute to focus entirely on human health and positions itself on the pathway from research laboratory to the bed of the patient. The mission of its scientists is to study all diseases, from the most common to the rarest. With an initial 2021 budget of €967.36 million, Inserm supports nearly 350 laboratories throughout France. All the teams include nearly 14,000 researchers, engineers, technicians, managers, university hospitals, post-doctoral fellows, etc.
Excluding social media, there were 23,000 spinoffs mentioning Inserm in 2020, + 93% of volume compared to the same period in 2019. This increase is driven by online press sites and audiovisual media, particularly radio, where the number of topics (1500) devoted to Inserm has tripled.
Print media coverage remains stable with a top 3 represented by Le Figaro, Le Monde and AFP; media in which Inserm is mentioned every 4 days on average.
In TV and radio, it is mainly the national channels that are at the origin of Inserm’s increased exposure. In radio, these increases are concentrated in particular on France Culture, RFI and France Inter (thanks, in particular, to the programmes La Tête au Carré, la Méthode scientifique and Priorité Santé). In TV: strong growth in exposure on France 5; France 2, M6 and continuous news channels.
From a communication point of view, the success of “Canal Détox”, a scientific information tool for all aimed at combating preconceived ideas, is undeniable.
On social media, Inserm had 145,161 subscribers on Twitter, 39,382 on Facebook, 179,864 subscribers to the Youtube channel, 83,836 subscribers on LinkedIn as of 1 January 2021.
The Conversation Inserm is a partner of The Conversation.fr, an independent, non-profit media based on content from the university community Le Figaro Several times a year, Inserm researchers answer questions from readers of the daily Le Figaro in the health supplement published on Mondays. If you wish to develop a collaboration with the Inserm press service: contact us!