Founded in 1964, the French National Institute of Health and Medical research (Inserm) is a public science and technology institute, jointly supervised by the French Ministry of National Education, Higher Education and Research and the Ministry of Social Affairs, Health and women’s Rights. Inserm is the only French public research institute to focus entirely on human health and positions itself on the pathway from research laboratory to the bed of the patient. The mission of its scientists is to study all diseases, from the most common to the rarest.
With a budget of 957 million euros in 2016, Inserm supports more than 300 laboratories across France. In total, the teams include nearly 15,000 researchers, engineers, technicians, post-doctoral students, etc.
See infographic showing Inserm in numbers
The presence of Inserm in traditional media (press, radio, television) was stable in 2016, in comparison to 2015. Exposure has increased significantly on television, and has been driven by regional chains and DTTV. Coverage has surged on regional radio stations by a factor of three. More than 8,000 articles citing Inserm have been identified on online news sites.
Among this year’s media successes, and with close to 600 mentions, are the results of the Constance cohort on excess weight issues in France, which have reached more than 40 million French by way of the press. With 250 press mentions, the November 13 research program impacted 12 million people in France. Finally, the development of a medicinal antibody against multiple sclerosis created a stir on social media, with close to 5 million people having potentially been exposed to these research results.
Cyclical subjects (Ebola, Zika, and CRISP CAS9), as well as the main themes of the strategic plan (microbiota, aging, and genomics/Big Data) have also benefited from extensive coverage.
With a design adapted to current practices and redesigned for mobile use, the Inserm press room is now referenced by Google News. The famous search engine now considers it a reliable source of information, just as it does other online news sites.
As of January 2017, Inserm features the following social media statistics:
- 58,000 Twitter followers have placed the Institute in second place (of 35) out of French research establishments, according to the latest French Social Media Research Organization Monitoring Report.
- 15,000 Facebook fans
- 8,000 Youtube followers
- 20,000 LinkedIn subscribers