Founded in 1964, the French National Institute of Health and Medical research (Inserm) is a public science and technology institute, jointly supervised by the French Ministry of National Education, Higher Education and Research and the Ministry of Social Affairs, Health and women’s Rights. Inserm is the only French public research institute to focus entirely on human health and positions itself on the pathway from research laboratory to the bed of the patient. The mission of its scientists is to study all diseases, from the most common to the rarest. With an initial 2022 budget of €1,073 million, Inserm supports nearly 350 laboratories throughout France. All the teams include nearly 14,000 researchers, engineers, technicians, managers, university hospitals, post-doctoral fellows, etc.
Excluding social media, there were 17,000 mentions of Inserm in 2021. This coverage corresponds to an editorial impact of 4,350 million contacts reached, which means that each French person over 15 years of age was exposed to the Inserm brand 80 times on average during the year.
Print media coverage remains stable with the top 3 represented by Le Monde, Le Figaro, and AFP; media in which Inserm is mentioned every 4 days on average.
In TV and radio, it is mainly the national channels that are responsible for the increase in Inserm’s exposure. On radio, these increases are concentrated in particular on France Culture, France Inter and France Info (thanks, in particular, to the programmes La Tête au Carré, la Méthode scientifique and Priorité Santé). On TV: strong increase in exposure on France 5; France 2, M6 and the 24-hour news channels.
From a communication point of view, the success of “Canal Détox”, a scientific information tool for all aimed at combating preconceived ideas, is undeniable.
On social media, Inserm had 154,634 subscribers on Twitter, 48,793on Facebook, 330,00 subscribers to the Youtube channel, 110,185 subscribers on LinkedIn as of 1 January 2022.
The Conversation Inserm is a partner of The Conversation.fr, an independent, non-profit media based on content from the university community Le Figaro Several times a year, Inserm researchers answer questions from readers of the daily Le Figaro in the health supplement published on Mondays. If you wish to develop a collaboration with the Inserm press service: contact us!